24 March 2010

Cool, clever, lame?

This "cool ad" suggests that the more we read online, the more we will read period. It's a classic example of the kind of webtimism and technofication that makes me smile and feel good at first, and wince with concern shortly thereafter. The ad itself works those same emotions, but in the reverse order. What's a reader and book lover to do?

The ride in
Temp -14; Wind NW 5-10 ks

The ride home
Temp -7; Wind NNW 30-50 ks

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